Blast to Merge collects some Personal Data from its Users.
Permissions: About Me, Access Friend Lists, Birthday and Photos
Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data
Personal Data: Cookies and Usage Data
Personal Data: Cookies and Usage Data
Personal Data: Storage permission
Personal Data: Cookies and email address
Personal Data: various types of Data
Effective Date: May 25, 2018
Table of Contents:
Information We Collect.
How We Use the Information We Collect.
Maximum Information Retention Period.
How We Share Your Information.
How to Control Your Information.
ironSource Mobile Ltd. (“ironSource Mobile”) operates 3 main services:
Ad Network – We have a network that connects app developers with advertisers, and helps app developers to serve ads on their apps. App developers means the company or individual that developed and operates the mobile app that is integrated with or otherwise sends information to ironSource Mobile. Advertiser is a company or an individual that advertises its products or services within the app.
Mediation Platform – A platform that helps app developers to manage all the ad providers with which they have a direct relationship (e.g. ironSource Mobile ad network, third party ad networks, additional online advertising companies, etc.) that serve ads on their apps.
Marketing Platform – We help advertisers to create and optimize advertising campaigns.
We collect information in either of 2 ways:
Directly – from your device through our SDK integrated by app developers in their apps. SDK, or a Software Development Kit, is a software component that allows us to serve ads in a mobile app, and to collect information directly from the end users of such app.
Indirectly – through other ad networks with which we engage in order to serve you with ads, or by receiving information from our advertisers.
Information We Collect
Information collected directly from you through our SDK, and information provided to us by a third party ad network (“Ad Network Information”) –
Identifiers: Your Advertising ID, an additional unique identifier of available solely from within the app of the app developer which cannot be used to identify you on other apps, IP address, information about your browser settings. The term Advertising ID refers to the Google Advertising ID on Android devices, and ID For Advertising (“IDFA”) or ID For Vendor (“IDFV”) on iOS devices. The Advertising ID is a resettable persistent identifier generated by Android or iOS that allows online advertising companies to recognize your device across non-affiliated apps, for purposes such as frequency capping, attribution, fraud detection, personalized advertising, and whitelisting. You can find additional information about how to limit our use of your Advertising ID under “How to Control Your Information”.
General technical information about your device: The ironSource Mobile SDK version, your time zone, the amount of free memory on your device, the name and version of the app to which the ad is served, battery status, limit ad tracking status, operating system name and version, timestamp, the name of the manufacturer of the device, the language of the operating system, the name of the mobile carrier, internet connection type (e.g. WiFi).
Interaction with our ads: An indication if you viewed or clicked on an ad.
Information received (through our SDK) from app developers that are integrated with our mediation platform (“Mediation Information”) – your age, gender, in-app purchases, advance in the game, and such other information provided by the app developer.
Information received from advertisers (through the advertiser itself or through a third party in behalf of such advertiser) (“Advertiser Information”) –
Identifiers: Your advertising ID, IP address, a unique identifier of your device available solely with respect to the advertiser, information about your browser settings.
Campaign information: an indication that you installed the advertiser’s app following a click on or a view of an ad served by us or otherwise; information about actions you performed within an advertiser’s app following such an install, such as in-app purchases, level in the game, and the number of times you opened the app; and other information that the advertiser decides to share with us.
How We Use the Information We Collect:
As stated above, we perform 3 main services. For each such service, we use the information we collect in different ways. Below is a general description of how we use your information across our services:
Serving Ads on App Developers’ Apps – We use the Ad Network Information collected from your device to serve ads on app developers’ apps. More specifically, we use such information for the following purposes:
Ad delivery: we use your Ad Network Information to technically enable the delivering of ads to your device.
Reporting, billing and attribution: We use your Ad Network Information to generate reports for our publishers and bill advertisers and publishers, including for ensuring that if you interacted with our ads, we will receive payment for our service.
Internal Operations: We use your Ad Network Information for internal operations, such as debugging, support, security, and improving our services.
Fraud detection and prevention: We use your Ad Network Information for detecting and preventing fraud, and for ensuring viewability of our ads.
Optimization and frequency capping: We use your Ad Network Information for optimizing advertising campaigns, including for limiting the number of times you view a specific campaign across our network, or the number of ads you view in a specific app.
Personalized advertising: Our corporate affiliates and advertisers may use your Ad Network Information for personalized advertising (i.e. ads that are based on your interest or profile).
Operating our Mediation Platform – We use your Advertising ID, IP address, and Mediation Information collected from your device to operate our mediation platform. More specifically, we use such information for the following purposes:
Reporting: We generate reports for the app developers using our mediation platform in order to allow them to better understand their audience in terms of interaction with ads.
Segmentation: We allow app developers to create segments based on parameters they configure in our mediation platform. Such segmentation allows them to use different ad networks and different ad units for different segments of users. However, this feature does not allow them to serve you with personalized advertising, as app developers cannot control the content of the ads served by different networks.
Sending ad requests on behalf of the app developer: In addition to the other information used to operate the mediation platform, we use the Ad Network Information in order to send ad requests on behalf of the app developer to ad networks with which the app developer has direct contractual relationship, but due to technical reasons, we are in the best position to populate the ad request with the Ad Network Information.
Operating our Marketing Platform – We use the Advertiser Information received from our advertisers to operate our marketing platform. More specifically, we use such information for the following purposes:
Optimizing advertising campaigns: We optimize campaigns for our advertisers based, for example, on events that happen in their app or indications of installs received from other apps.
Suppression: We use device IDs of users of an advertiser’s app in order not to serve advertising campaigns of such advertiser to such users, as they already have the advertiser’s app.
Whitelisting/blacklisting: We allow advertisers to upload lists of device IDs to include/exclude in their advertising campaigns.
Compliance with legal obligations – We may use your Ad Network Information, Mediation Information, and Advertiser Information to comply with applicable legal obligations.
The GDPR Angle:
We act as a processor – When we process Ad Network Information, Mediation Information and Advertiser Information on behalf of app developers, we act as their processors. For any request to exercise your individual rights related to such processing (including the rights of access, rectification, erasure, portability, and the right to restriction and/or object to processing), you should contact the relevant app developer.
We also act as controllers and process personal data on the basis of legitimate interest – When we process Ad Network Information for the purposes of optimization and frequency capping (to ensure you are not seeing the same ad too many times), fraud detection and prevention (to ensure that our ads are not viewed by bots, and/or any other fraudulent means), and internal operations, as detailed above (to ensure you receive smooth and secured experience), on the basis of our legitimate interest or the legitimate interests of our app developers, in order to ensure a specific campaign is .
Personalized Advertising in the European Economic Area, United Kingdom, and Switzerland – At the moment, we do not serve personalized ads to users who are located in the European Economic Area, United Kingdom, and Switzerland. However, as a result of technical considerations, on certain occasions, we may be included in consent pop-ups operated by app developers and ad networks that are engaged with us. If we start serving personalized advertising to users who are located in the European Economic Area, United Kingdom, and Switzerland, we, will ask you for your consent (typically through consent pop-us managed by app developers and ad networks with which we work).
Further processing of Advertiser Information – When we process Advertiser Information, we may further process Advertiser Information for optimization of our network based on our legitimate interest.
Legal necessity – We may process your Ad Network Information, your Mediation Information, and your Advertiser Information for compliance with applicable legal obligations.
Maximum Information Retention Period:
We will retain your Ad Network Information, Mediation Information, and Advertiser Information for the longer of: (i) a period of up to 2 years from the date such information is first stored in our systems; or (ii) a period of 3 months from the last appearance of your Advertising ID in our systems.
How We Share Your Information:
We share your Ad Network Information with:
Other ad networks – for the purpose of receiving advertising campaigns from such ad networks.
Our corporate affiliates – from which we receive services, such as IT, security, storage, delivery of advertising campaigns, personalized advertising, and other internal operations.
Advertisers – for the purposes of attribution and whitelisting/blacklisting, as stated above.
Service providers – We share your Ad Network Information, Mediation Information, and Advertiser Information with our service providers for the purpose of receiving services such as fraud detection and prevention, viewability measurement, reporting, and storage.
How to Control Your Information:
Opt out from personalized ads – If you do not want us to transfer your information to corporate affiliates and third parties for personalized ads, please follow the below instructions:
iOS devices: go to Settings > Privacy > Advertising > enable Limit Ad Tracking. Please note that if you use more than one device, you need to opt-out separately in each device.
Android devices: Please follow the instructions set forth at: https://support.google.com/ads/answer/2662922?hl=en. Please note that if you use more than one device, you need to opt-out separately in each device.
Scope of the opt-out – Note that if you reset your advertising ID through your device’s platform settings, you should follow the steps above to reset your opt-out choice. In addition, opting out may not stop data from being collected from your device or transferred for other, non-personalized advertising purposes such as optimization, reporting, frequency capping, internal operations, and fraud prevention. If you become aware of any third party that received your Ad Network Information from us, and that does not respect your choices, please let us know by contacting us at: firstname.lastname@example.org.
The GDPR Angle:
Data subject rights – Please note that you have the right to request from us access to and rectification or erasure of your personal data we process as controllers, or to restrict or to object to processing of your personal data in accordance with the provisions of the GDPR. To submit a request for exercising your rights, please send an email with your request to the following address: email@example.com. Please note that we will process your request subject to verification of your identity.
Complaint to supervisory authority – You also have the right to file a complaint with the relevant supervisory authority (e.g. of your country or domicile) where ironSource has not addressed your concerns.
The GDPR Angle:
We do not collect or otherwise process personal data from individuals in the European Economic Area, the United Kingdom, and Switzerland whom we know to be under 16 years of age, except to comply with law or to support our legitimate interests or the legitimate interests of our app developers as described above.
We store information that we collect from your device on our Amazon Web Services servers in the United States. Accordingly, please note that if you do not live in the United States, we will transfer your information to and store it in, the United States.
The GDPR Angle:
If you are located in the European Economic Area, the United Kingdom, or Switzerland, we will transfer your information to the United States based on the Standard Contractual Clauses. If you wish to receive a copy of these clauses, please contact us through the below contact details.
ironSource Mobile Ltd.
121 Menachem Begin Rd., Tel Aviv, Israel
Attn: Data Protection Officer
INFORMATION WE COLLECT AND USE. When you view an ad served by our Services on a website or mobile app or prior to that, when such website or mobile app send a request for an ad to us, we may collect information about your device or the ad that you have viewed. Such information may include device type (including manufacturer and model), operating system, IP address, Android advertising identifier and/or IDFA, as applicable, the time-zone and language set by the device, the mobile carrier, the type of the internet connection used by the device, the free space currently available on the device, and other statistical and technical information. Certain versions of our Services may collect location information based on the geo-location of your device, if location services have been enabled for the mobile app or website that uses our Services; We also collect some or all of the following information about the ad you have viewed: the ad type; the ad content; the location of the ad being served and certain post click information in relation to the ad. On occasion, our publishers or developers may also disclose to us information they have separately collected about you including, but not limited to, your gender, and the date on which you signed up to the publisher’s or developer’s services. This information is provided in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We collect and use this information to operate, measure and improve the Services over time, provide you with the requested services, respond to your inquiries, and protect our rights or property.
CORPORATE AFFILIATES. We may use services and/or features developed by our corporate affiliates, when you use these services and/or features information about you may be collected by them. You hereby consent to our collection and use of such information.
INFORMATION YOU PROVIDE US. When you send us emails, contact our technical support or when we offer advertising solutions that include the collection of your email address as part of an advertisement, you are communicating with us voluntarily. You agree to receive electronic communication from us and that all communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. You also agree that we may keep record of your correspondence with us and that we may use any information you provide to us voluntarily to improve the Services or otherwise at our sole discretion. Your correspondence may include personal information should you chose to provide it to us.
SERVICE PROVIDERS. We may employ third parties to provide us with maintenance, analysis, audit, and development services with respect to the Services and in such instances we may provide your information to such third parties. We currently use Amazon Web Services, Inc. servers to process your information. You can read about the measures taken by Amazon Web Services, Inc. to protect the security of their servers and your information at: http://awsmedia.s3.amazonaws.com/pdf/AWS_Security_Whitepaper.pdf. We also use Forensiq’s and PerimeterX’s services with respect to some of our Services to detect and prevent fraud. You can read their privacy policies at: https://forensiq.com/privacy-policy/#service-privacy and https://www.perimeterx.com/privacy.
DATA TRANSFER. We may transfer your information and process it on servers outside your country of residence. If your country of residence is part of the European Union or the European Economic Area, please note that we will transfer your data outside of the European Union or the European Economic Area.
SECURITY. We have implemented reasonable security safeguards designed to protect your personal information. Nevertheless, as the Internet is not a 100% secure environment, we cannot guarantee the security of any information that you transmit to us. There is no guarantee that information on our servers may not be accessed, disclosed, altered, or destroyed by breach of our safeguards.
DELETING YOUR PERSONAL INFORMATION. You have a right to request that we delete any of your personal information in our possession by sending us an email to: firstname.lastname@example.org.
Last updated: March 4, 2018
accordance with privacy protection. We will share personal data, which is collected via
do not sell any personal data to Third Parties.
Admost collects personal data in order to provide the services or business purposes, please
note that you are not required by law to provide Admost with any personal data.
the system. The terms “Admost”, “we”, “our” and “us” include Admost Mediation Limited and any
affiliates and subsidiaries.
Admost is a tool that optimizes ad revenues and gives analytical information for mobile apps.
Mediation service working principle work through integrating Admost Software Development
Kit to mobile app; to send requests and get ads over Admost Mediation Router which are
provided by ad networks.
Analytics service gives analytical data of mobile apps to publishers. Analytics service gives
details of user behavior to a publisher for improving mobile app performance and retention
2. Personal Data Collected by Admost via Web Site
Registration Information: Admost website collects information as name, email, phone
number, company name and app/game link for completing the signing up process. Admost
may use your information for its business purposes; to contact you, for support services and, for
You can subscribe for newsletter services preferably, thereafter you have an option to unsubscribe.
Also, our employees are sworn to confidentiality.
3. Analytical Information of Web Site
Admost website utilize a service of Google Analytics which collects information as
device/browser, IP address and on-site/app activities to measure and report statistics about
user interactions on the websites and/or apps anonymously.
You can find more details in http://www.google.com/analytics/learn/privacy.html for Google
Analytics Services and you can opt out by going to http://tools.google.com/dlpage/gaoptout.
4. Admost may share personal data
When required by law or regulation
To protect our rights or preserve the safety of our users
If required to investigate fraud; may include exchanging information with other companies and organisations.
Situation of Merger & Acquisition, Sale of All or Portion of Assets: In the event of thistype of situation your personal data will be shared under the appropriate confidentiality and only for purposes which you approved in the first place.
You should be aware of that the information submitted to public areas, such as blogs, may
be used by others.
5. Accessing your personal data
You may contact us and request to access the personal data that Admost keeps by mailing
email@example.com. There will be some requisites to make sure that you are the owner of
If you want to delete data that you have provided or withdraw your consent, please contact
us by firstname.lastname@example.org and Admost will respond within a reasonable time after
receiving your email.
After your deletion request put into the process, it will be deleted on Admost active servers
immediately but deletion on backup systems will occur in 7 days. Also, you should be aware
of that deletion cannot retrieve or delete personal data which has been already shared with
partners and other Third Parties.
Please be aware that your personal data can be used by Admost to comply with legal
obligations and Admost’ s agreements.
6. Mediation & Analytics as Services
Mediation provides service to publishers. To activate publisher account, Admost needs
information for registration and completing setup process which may collected by the website.
Account information include name, company name, telephone number and email. If you are
not volunteer to share this information with Admost, you may choose to send mail to
email@example.com. For payment process, Admost need billing information which keeps in a
secure system within company.
For providing our services as mediation, publishers should integrate a software development
kit (SDK) to their mobile applications. Admost collects information about end users of mobile
applications through SDK, including Advertising IDs (IDFA), usage statistics such as
session, duration, impression and click-throughs.
Mediation service provides ads for publisher via ad networks. System inform publisher about
which ad networks will be integrated to their mobile application. Publishers agree that for
using Admost SDK, they should get appropriate consent from their users for using and
sharing of personal data through Admost SDK. It is important to take consent from users
which should be compatible with laws and regulations for the country that your mobile
application users are located.
Ad networks as ad providers send targeted ads that associated with end-users point of
interest with the help of Mobile Advertising ID which can be considered as personal data.
End users have an option to limit the access Advertising ID (IDFA) for ad targeting on your
For iOS devices: Settings > Privacy > Advertising > Limit Ad Tracking.
For Android devices: Google Settings > Ads > Opt Out of Interest-Based Ads. Other option is to reset the Advertising ID (IDFA) on your mobile device.
For iOS Devices: Settings > Privacy > Advertising > Reset Advertising Identifier.
For Android: Google settings > Ads > Reset advertising ID.
Such an fresh start makes harder to associate with your past activity, but tracking will be
continue as a new user.
Mediation service has reporting feature for publishers to have information about ad/revenue
performance. Reports include information as geographic and demographic which are de-
identified information. This type of information is not Personal Data and helps analyze
revenue distribution based on country to help publishers for improving their businesses.
Publishers may submit voluntary their Advertising ID for adding testers for test process.
Analytics service provides analysis of user experience for publishers. Admost collects
information about end users of mobile applications through SDK, including Advertising IDs
(IDFA), usage statistics such as session, duration, impression and click-throughs and create
aggregated and anonymous information. The analytics report provided by Admost includes;
user acquisition, session information, cohort analysis, retention analysis and in-app
Publishers have an option for not giving consent for collecting Advertising IDs (IDFA) of their
mobile apps’ users. Collecting Advertising IDs may varies depending on location of users
according to laws and regulations. If there is constraints for collecting Advertising IDs as
personal data, the default option will be not collecting Advertising IDs.
7. GDPR Rights for EU people
General Data Protection Regulation imposes restriction for using personal data without
getting the consent of EEA and Switzerland users.
Data subject: A data subject is a natural person. Examples of a data subject can be an individual, a customer, a prospect, an employee, a contact person, etc.
Personal data: Any information relating to an identified / identifiable individual, whether it relates to his or her private, professional, or public life. Can be anything from a name, photo, email address, bank details, posts on social networking sites, medical information, IP address, or a combination of the data that directly or indirectly identifies the person.
Data controller: Any organization, person, or body that determines the purposes and means of processing personal data, controls the data and is responsible for it, alone or jointly. Examples of the data controller is an individual include general practitioners, pharmacists, and politicians, where these individuals keep personal information about their patients, clients, constituents etc. Examples of organizations can be data controllers, for profit or not for profit, private or government-owned, large or small, where those organizations keep personal information about their employees, clients, etc.
Data processor: A data processor processes the data on behalf of the data controller. Examples include payroll companies, accountants, and market research companies.
Processing: Processing is an operation performed on personal data (sets), such as creation, collection, storage, view, transport, use, modification, transfer, deletion, etc., whether or not by automated means.
For website, Admost processes data as controller and adapting website fully compatible with GDPR.
For Mediation and Analytics services, publishers who provide service in GDPR applicable
areas should admit the responsibility for taking consent to collect personal data of users.
As EEA and Switzerland residents, you have options indicated below:
You can access data that Admost and ad networks partners keep about you. There will be some requisites to make sure that you are the owner of the account. You may change data in case of any inaccurate, outdated or missing data and provide us with the necessary information to set aright it.
You can withdraw your consent if you do not want your personal data to continue to be processed. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
You can request delete or restrict access to your personal data. If your personal data is in current use for providing services or legitimate purposes, your request may be postponed or get rejected. After your deletion request put into the process, it will be deleted on Admost active servers immediately but deletion on backup systems will occur in 7 days.
You may request to be informed for actions that Third Parties do with your personal data.
You have the right to have the personal data transmitted directly from one controller to
another, where technically feasible (Art 20 para 2). You have the right to object at any time
to processing of personal data concerning you for such marketing, which includes profiling to
the extent that it is related to such direct marketing (Art 21 para 2). You have the right not to
be subject to a decision based solely on automated processing, including profiling, which
produces legal effects concerning or significantly affects you (Art. 22 para 1). You have a
right to lodge a complaint with a data protection supervisory authority. (Art. 77 para 1)
Admost is the data processor for your Advertising ID data.
IDFA-like data used by Admost; Companies like Apple, Google, etc. are the pseudonymous data created for targeted advertising purposes. Here is how you will use your rights of disposition on this data. This data will be processed for targeted advertising, without matching your other personal data.
Pseudonymisation is recognized as a safeguard that reduces the risks to data subjects and helps controllers and processors meet their data protection obligations. If you have any concerns, please do not hesitate to contact Admost at firstname.lastname@example.org.
8. Data Retention
Admost retains the information about you for as long as you use Admost services or as
necessary for business purposes or required by legal obligations. Unless you request to
delete your information or required by law, Admost will keep information about you for active
For accounts that do not have any action for 180 days, information will be deleted from
Admost do not knowingly collect, maintain or use personal data from children under the age
of 13 (and in certain jurisdictions under the age of 16) or from websites or online services
directed to children under the age of 13 (and in certain jurisdictions under the age of 16). In
the unlikely event, as a parent or legal guardian of a child you may alert us
email@example.com to have your child’s personal data deleted.
10. Information Security
The security of your personal and non-personal data is important to us. Admost takes
necessary precaution and security standards to protect you personal data. We encrypt your
personal data to prevent unauthorized access, damage, expose or use of information.
Please be aware that Admost cannot guarantee the security of any information you provide
to us. Although we take all precautions to provide security of your personal data, we do not
promise that your personal data will always be in secure. In the event of any security flaw,
you will be noticed by website or an email.
11. Data Transfer
Third-Party service providers, when required by law, to protect our rights or preserve the
safety of our users) or with your consent.
The complete ad network list as Third-Party service provider list can be found here:
One by AOL
Double Click Ad Exchange
Smaato and its partners
12. California Privacy Rights
For California residents, California law permits users to request the list of relating Third Parties
to which Admost has disclosed personal information for direct marketing purposes during the
Admost does not share Personal Information with Third Parties for their own marketing
13. Our right to change the guidelines without prior notice
We reserve the right to change these guidelines at any time, taking into account all applicable privacy protection laws.
14. Contact Us
Table of Contents [show]
Tapjoy is a member of the Interactive Advertising Bureau (“IAB”) and abides by the IAB Code of Conduct including its “Self Regulatory Principles for Online Behavioral Advertising.” More information about the IAB may be found here. If you have any questions, please contact us at firstname.lastname@example.org.
Tapjoy Ad Platform Privacy Practices
Tapjoy Web Services Privacy Practices
Tapjoy General Privacy Practices
Tapjoy Ad Platform Privacy Practices
1. The Information We Collect via the Tapjoy Ad Platform
When you interact with a mobile application that has partnered with Tapjoy for the purpose of displaying advertisements within the app (a “Partner App”), we and/or our service providers may collect a variety of information about your device and the Tapjoy ads that you view. The Publisher of the Partner App is responsible for obtaining your consent, if required and as applicable, to enable us to collect information from your device. The information we collect may include the following:
Information about your device.We may collect some or all of the following information about your device: device identifiers, which may include Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other unique device identifiers; device type (e.g., mobile, tablet); type and version of operating system (e.g., Android, iOS); network provider; IP address; mobile browser (e.g. Safari, Chrome, etc.); the carrier user ID (a number uniquely allocated to you by your network provider); Tapjoy SDK version used by the Partner App; timestamp; API key (identifier for application); Partner App version; manufacturer and device model; language setting; time zone; network status type (such as WiFi); list of installed apps (the applications and/or processes which are installed or run on your device while the Partner App is active or inactive).
Information from our partners. Our Publishers and other third-party partners may sometimes disclose to us information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own privacy policies and subject to their own applicable legal requirements.
2. How We Use the Information We Collect via the Tapjoy Ad Platform
We use the information we collect through the Tapjoy Ad Platform, where and as permitted by applicable law, to:
Display interest-based advertising customized to individuals’ inferred interests, preferences and locations, and to analyze the effectiveness of the ads.
We use this information to provide filtering options for Publishers to manage ads appearing in their Partner Apps, and to provide targeting options for Advertisers.
For example, we use this information to avoid presenting you with ads that you have already seen, and to help our Advertiser clients to serve ads that are more likely to be of interest to you.
Track your interaction with ads and to ensure you receive any virtual awards you have earned via ad engagements.
Respond to your customer support inquiries and to facilitate accurate resolution of any customer support problems that may arise.
Perform analysis and research aimed at improving our services.
Display contextual advertising (advertising based upon the context of the App).
Manage frequency capping of displayed ads (so you don’t see the same ad multiple times), conversion tracking (so you can receive any reward earned by interacting with an ad), reporting, and security and fraud detection.
We keep this collected information as long as it remains necessary to provide the Tapjoy Services.
3. How We Share the Information We Collect via the Tapjoy Ad Platform
We share the information that we collect through our advertising platform in the following ways:
Publishers and Advertisers. We may share the information with our Publishers and Advertisers to aid in their understanding of how end users are using Partner Apps and engaging with ads
Service Providers. We may share your information with the service providers who perform services on our behalf, such as providers of analytics, payment processing, product fulfillment, technical infrastructure, data services, engineering and other technical support, and email and customer support. Under our agreements with our service providers, they can use this information only as needed to perform their services; they cannot use it for their own purposes. A list of service providers who may have access to information collected via our advertising platform can be found here: https://dev.tapjoy.com/faq/tapjoy-privacy-policy/privacy-third-party-vendors-list/.
Tapjoy Affiliates.We may share your information among Tapjoy affiliates (for purposes hereof, the term “affiliate” means an entity controlled by, controlling or under common control with Tapjoy) so that we can better provide advertising that is relevant to you. A current list of Tapjoy affiliates can be found here: https://dev.tapjoy.com/faq/tapjoy-privacy-policy/privacy-affiliates/.
Business Transaction. We may share your information in connection with any merger, reorganization, a sale of some or all Tapjoy assets, or a financing or acquisition of all or a portion of our business by another company.
Consent. We may share your information in any circumstances where we have your consent.
4. Opting Out of Tapjoy Interest-Based Advertising
As described above, we use the information we collect when you use our Partner Apps or visit our website for purposes including in order to serve you with interest-based ads based on your inferred interests, preferences and location.
If you prefer not to receive ads that are tailored to your interests, you can opt out of Tapjoy using your information to provide you interest-based ads at any time by going to the Tapjoy Opt-Out page: https://home.tapjoy.com/info/third-party-opt-out/. You can also usually opt out of the receipt of all in-app interest-based ads by using your device’s privacy settings. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-app ads. Please review the support materials and/or the privacy settings for your device’s operating system in order to opt-out of interest-based in-app ads. Please note that if you opt out of Tapjoy using your information for interest-based advertising you may still receive “generic” ads from us that are not based on your inferred interests.
5. Customer Support.
If while using one of our Partner Apps you recognize a problem with an integrated Tapjoy ad and notify us of the problem or otherwise contact us via email or with a question, we will ask for your email address or other contact information so that you can receive a response.
Tapjoy Web Services Privacy Practices
The Information We Collect via Tapjoy Web Services When you use Tapjoy Web Services, we collect different types of information from and about you based on which service you are using. Please do not use the Tapjoy Web Service(s) if you do not agree to the collection and use of your information as detailed below.
“Tapjoy Web Services” means, collectively: the MyTapjoy functionality (www.my.tapjoy.com), accessible both online and via the MyTapjoy application, that allows users to view advertisements in exchange for in-game currency rewards (collectively, “MyTapjoy”); the Tapjoy dashboard accounts used by Tapjoy Advertisers and Publishers to manage their use of Tapjoy’s products and services (“Dashboard”), and the Tapjoy corporate website that provides viewers with general information about Tapjoy and our products and services (the “Website”) ( www.tapjoy.com).
Information You Voluntarily Provide In Creation of MyTapjoy Accounts.
If you use MyTapjoy,
we collect information that you may provide voluntarily during your creation and use of your MyTapjoy account, such as your username, password and/or email
Information You Voluntarily Provide In Creation of a Dashboard Account. If you use Tapjoy to create an Advertiser or Publisher Dashboard account, we collect information that you provide voluntarily during your creation and use of your Dashboard Account, which may include your name, the name of your company, your username and password, your email address, postal address, phone number, and payment information, as well as any required financial information such as your tax ID, VAT, or sales tax registration number or any other relevant tax number and credit card information.
Use of Dashboard and MyTapjoy Collected Information. We collect information from you that you voluntarily provide via your Dashboard account or your MyTapjoy account or that you allow us to access when you do certain things, such as when you:
Register to use the Dashboard or MyTapjoy
Edit your MyTapjoy or Dashboard profile
Contact us for customer support
Respond to a survey or register for a promotion
Participate in sweepstakes or contests
Request certain features (e.g., newsletters, updates, or other products)
Submit feedback to us.
Tapjoy Website and Social Media Channels. We may also collect user-generated content you post to the Tapjoy Website or Tapjoy social media channels, such as in a discussion board, blog, or other forum. You understand that we cannot control what other users do with any content (including without limitation images, ratings, captions, and comments) you voluntarily post. You should not post any sensitive personal data, such as details of your ethnicity, health or political preferences or photos of yourself to any Tapjoy board, blog, social media channel, or forum, nor should you allow other users to have access to your content if you do not wish them to make your content publicly available to be collected and used by others, or to be redistributed through the Internet and other media channels.
Information from You About Others. If we offer a referral option and you choose to use it to invite a friend to use Tapjoy, we will ask you for your friend’s email address. You must make sure you friend has consented before you provide us with your friend’s email address. We will automatically send your friend a one-time email inviting your friend to visit Tapjoy. We store this information only to send this one-time email to your friend and track the success of our referral program.
Additional Publisher or Advertiser Dashboard Users. We also provide registered Publishers or Advertisers with the option of adding users to their Publisher or Advertiser Dashboard accounts. When they do so we will collect the email address of the employee or other individual they wish to add. We will then send that individual a one-time email informing them they have been added. For individuals who are not employees of the Publisher or Advertiser, the Publisher or Advertiser must have their consent prior to providing us with their email address.
Tapjoy’s Cookies and Related Tracking Technologies. When you use the Tapjoy Web Services, we may place and read cookies or access information on your device to obtain information about the performance of our site, enable you to move around the site, to record your preferences and to serve you with advertising that is relevant to your interests. This information may, where permitted by applicable law, then be combined with other information we hold about you. Information and technologies we may use include:
Device/Usage Information. When you interact with the Tapjoy Web Services, we may collect information such as (a) IP addresses, unique device identifiers (e.g. Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), and other information about your device(s), browser types, browser language, operating system, the state or country from which you accessed the services; and (b) information related to the ways in which you interact with the Tapjoy Web Services, such as: referring and exit pages and URLs, platform type, the number of clicks, internal Tapjoy subdomain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the services, error logs, and other similar information. As described in “Third Party Online Analytics and Tailored Advertising” below, we may use third party analytics providers and technologies, including cookies and similar tools, to assist us in understanding how the Tapjoy Web Services are used.
Location Information. We may make ad offers available to you that ask you for, access, or track geo-location-based information from your mobile device while downloading or using the MyTapjoy mobile app or functionality. If you choose to engage with these ad offers, we will receive certain information about your location, which may include country, state, city, or more specific location information, in order to provide you with the requested ad-related services including geographically relevant features, offers, applications, and application recommendations.
In addition to cookies, we and/or our third-party advertising partners may use a technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage and analyze content. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages. Where permissible under applicable law, we may also include Web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics purposes.
2. Third Party Online Analytics and Tailored Advertising
Online Analytics.To help us better understand your use of the Tapjoy Web Services, we may use third-party web analytics providers, such as Google Analytics. These service providers use the sort of technology described in the “Tapjoy’s Cookies and Related Tracking Technologies” Section above. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate users’ use of the websites. To prevent Google Analytics from collecting or using your information, you may install the Google Analytics Opt-Out Browser Add-on.
When using MyTapjoy or other you may also receive interest-based in-app ads. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-application ads. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of interest-based in-app ads. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or operating system or contact the applicable platform operator.
3. How We Use the Information We Collect via the Tapjoy Web Services
We use the information w